Ltd IT Services

Ltd IT Services

Digital transformation is perhaps the fuzziest term in the business world. Trying to capture too many moving parts, it becomes white noise. Then, struggling to explain it, we say it’s an umbrella term. But what does digital transformation mean? Is it about keeping up with new gadgets and software? Or does it imply that consumers want to interact with brands using completely different means? Or maybe it conveys the idea of reshaping your company to meet what the exciting new world of tech has to offer…adinga Clearly, one short answer is not enough to elaborate on a sea change in the business setting no organization or industry can ignore — if it wants to avoid the fate of dinos. What is digital transformation? Digital transformation (DT or DX for short) is the process of embedding innovative technologies into all aspects of business, from daily operations to strategic decision making. It involves not only a move from analog to digital instruments but also a culture shift and rethinking of ways a company should work. As with any complex concept, there is a lot of misunderstanding around DT. So, before going any further, we need to explain two tricky things about digital transformation. Customers drive change When we talk about digital transformation, we know that it’s not a commodity. It’s the processes that are triggered on the C-level. They imply tectonic shifts in the ways organizations build and utilize software, the ways organizations tweak internal operations, and eventually the ways people in these organizations think. But does it necessarily come from inside the business? Try to recall when you used cash the last time. Or here’s another experiment. When did you send an important business message using a handwritten note and a stamp? Many things went digital. We get used to digital ways of interacting with the outside world. Inside organizations, this change of mindset is ultimately driven by the changes with our end customers and we must respond.